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...It may seem difficult to quantify the benefits of less complexity, but consider the following: suppose you ran an automobile factory where people could order any mix of options they wanted. If you had 30 product features (e.g., radio, climate control, airbags, upholstery, wheels, engine size, transmission, etc.) and each feature had just two levels of options (standard and deluxe), then the number of different possible unique automobiles you could produce would be:

Try some different values of features and options with the combination calculator below to see how quickly product offerings can become highly complex:

Contrast this operation with a simpler way of providing variety...