Add to cart : $60
Rating:  4.1 / 5  (879 ratings)

...Build-to-Order (BTO), or Mass Customization, means redesigning your production operation to allow for custom orders to be manufactured quickly; this is a means of eliminating demand uncertainty for finished goods entirely. National Bicycle in Japan used to produce finished bicycles to inventory (Build-to-Stock):

National Bicycle then switched to a BTO model; they created a totally new production system to manufacture and sell custom bicycles, made to individual measure like a made-to-order suit. While the customer did have to wait...